CASESTUDY
Case Study: Rydeum UI Design
THE BRAND
A ride booking app, that is making massive changes to the transportation landscape in Jamaica. Rydeum, has some revolutionary features unlike it’s contemporaries in the market. Fully equipped wallets, and features that make it easy for drivers to manage their finances, Rydeum is making waves in the ride booking market.
THE PROBLEM
1.Dated UI design
2.Low research on Target User usability.
3.Redundancies in design and functionality.
THE SOLUTION
Rydeum although packed with brilliant features, lacked in a user friendly design. After charting out a user flow of the application, our team of designers helped revamp the Rydeum design to meet the needs of their end user, make in-app interaction simpler and more exciting.
