Case Study: Sujanil Brand Revamp: Brand Book
Sujanil’s is a household name. The brand behind the legendary Lycil and Lycnil, is known by parents and children across the country. An FMCG player, the brand has a various products spanning cosmetic, medicinal, and housekeeping needs.
Sujanil’s was a brilliant brand with a long standing reputation, however failing to adapt their designs and brand identity with current digital times had become a massive bottle neck. The company needed a way to re-engage with their audience, redesign their look, right from the logo, to the kind of packaging they used. Their digital presence was minimal, and they relied predominantly on word of mouth and existing reputation for sales.