It’s a battlefield out
there. Digital Marketers going on days of binge campaign creating. Designers,
putting war paint on their graphics. Copy writers are taking risky wordplay decisions.
It feels almost impossible to win this ‘War Of The Brands’.

Some brands are just family. Lay’s is one of those brands. The well-known chips and crisps brand have packaging designs that are seared into our brains. You see it at your local kiraana or grab it subconsciously during your supermarket run. If someone opens a packet of Lay’s in front of you (no matter how much air they fill it with) chances are you’ll reach out to grab a chip.

The impact of Share of Voice (SOV) on B2B brands that you don’t know about.