Digital Marketing Tips For Your Business During A Pandemic
The coronavirus also known as COVID-19 outbreak is the first of its kind and foremost a human tragedy, affecting hundreds of thousands of people. We have been talking tremendously about how it’s affecting our personal, and social lives, but it’s having an equally negative impact on companies.
It has impacted markets and businesses around the world. While some business leaders are taking what they think is a safe first step by cutting their marketing budgets – it is a opportunity like never before for others. Many companies realize that consumers are spending almost all of their quarantine time digitally.
In the long run, keeping your digital marketing function going, is crucial. If companies really want to save their money they should reduce their total marketing budget or outsource marketing to an agency – But they should never stop engaging with their customers. It is the best time to focus on your messaging and amplify your brand image by talking about how you contribute to the society in this pandemic phase.
Below are just a few digital marketing tips for the business during COVID-19 pandemic.
1) Reciprocal Digital Marketing Strategies
During a viral outbreak like the coronavirus, people will be spending more time at home, which means they spend maximum time on digital media. For many companies, it’s a chance to show empathy to others and reach out to serve their community in any way possible. This helps the audience relate to your brand message and humanize it. For any companies, it’s not the right time to sound sales-oriented or too pushy – rather it’s an opportunity to shine during difficult times and create a stronger customer relationship for the long run.
2) Smart Digital Marketing Plans
During this COVID-19 outbreak and with quarantine recommendations globally it is vital to keep your budget low and avoid any unnecessary expenses. During this time the goal should be to keep your business alive and prevent any long term damage to your customer base or your brand. So, to save your budget it is necessary to make a strategic digital marketing plan tailored to your needs and desired outcome.
Following are the steps for strategic digital marketing plan.
2.1 SEO Digital Marketing :
SEO helps brands increase organic traffic to their website. It takes time to rank a website. Building your organic traffic can have a huge benefit to your business. Invest in a robust SEO team, or outsource it to reasonable agency. It’s the most cost effective way to establish brand credibility and improve your online presence.
2.2 Content Marketing :
In these challenging times, communicating your brand identity and values remains important. COVID-19 provides a new challenge for marketers that shine a light on the importance of relying on strategies outside of traditional channels. Customers seek out content that entertains, inspires and educates them. A strong content strategy during the coronavirus outbreak will give you the opportunity to leverage important elements from online marketing. Spend some time brain storming that how your company can create a new and engaging content for new platforms that will help boost your organic reach and monetize your digital marketing efforts. Ensure that your customers are aware that you are still available and interested in their business throughout this challenging time.
2.3 Review Ad Campaigns:
Review your current ad campaigns and withdraw any unnecessary ads that no longer make sense or cut down your budget on advertisements.
2.4 Competitive Ad Re-targeting:
Keeping tabs on competition is a good strategy to grow your business. Find out what your competition are offering and what they are lacking. Go beyond a Google research. You can take advantage of competitive information and use it for competitive ad retargeting. By creating a list of target audience similar to those who visits your competitor’s website. It’s a low-cost marketing tactic that routinely sees a big ROI.
3) It’s not the right time to Panic
People everywhere across the globe are in panic mode. Stay in touch with clients and let them know about any changes and precautions you are taking. And, also remind them that any temporary setbacks will end and businesses will eventually resume as usual. Spend this time to build long-lasting relationships. Speak to your clients, employees, and take time to strengthen your brand from within.
All around us, there are negative messages of COVID-19 and it’s impact. But it’s important we identify the silver lining, and make the most of the resources at hand.
Stay Safe. Stay Home.
Spread the word
People try to sell you something, every day. Whether it is the timid girl at the mall asking you to try the perfume, or the flooding mails in your Promotional Inbox. Your power to purchase is being pulled in a million directions, yet, ultimately deciding what you want to spend money on isn’t that hard. Why? Because, you either have a need or there are certain brands that just stand out. You see them, you want to be a part of their inner circle, and you fall for all they have to offer.
It’s a battlefield out
there. Digital Marketers going on days of binge campaign creating. Designers,
putting war paint on their graphics. Copy writers are taking risky wordplay decisions.
It feels almost impossible to win this ‘War Of The Brands’.
Some brands are just family. Lay’s is one of those brands. The well-known chips and crisps brand have packaging designs that are seared into our brains. You see it at your local kiraana or grab it subconsciously during your supermarket run. If someone opens a packet of Lay’s in front of you (no matter how much air they fill it with) chances are you’ll reach out to grab a chip.