People try to sell you something, every day. Whether it is the timid girl at the mall asking you to try the perfume, or the flooding mails in your Promotional Inbox. Your power to purchase is being pulled in a million directions, yet, ultimately deciding what you want to spend money on isn’t that hard. Why? Because, you either have a need or there are certain brands that just stand out. You see them, you want to be a part of their inner circle, and you fall for all they have to offer.