Step 2: Words are not weapons. Careful with your words. Sometimes, writers tend to write complicated copies. I love that line – “Your readers are not dumb, they’re distracted” – Sonia Simone Write simple. Your users need to understand your story, in order to relate to it. If you’re going to come up with puns and taglines with double meanings – that’s an inside joke that your users WON’T understand. You just alienated them. Step 3: Just ask. Yes, just ask. You want your users to fill up a form? Just ask them. Don’t wrap it up in some clickbait-ey line. You would be surprised what an honest request can do for your pipeline. You want your customers to be drawn to you. What’s more appealing than a brand being point blank honest with them. (We are a dying breed) Since we are being transparent. It’s time for me to ask – Will you get in touch with us? We’re a growing Branding Agency that lives on creating innovative design and sustainable brand strategies.