How to write a GREAT Brand Story – 3 easy steps
It’s a battlefield out there. Digital Marketers going on days of binge campaign creating. Designers, putting war paint on their graphics. Copy writers are taking risky wordplay decisions. It feels almost impossible to win this ‘War Of The Brands’.
But, maybe you can? Every great brand starts with an immersive story. With your competitors investing more and building more, the only thing you have that no one else does – is your story.
Step 1: Don’t fabricate. Keep it original. The first place most users go to read about the company in on your website ‘About Us’ page. So be honest and fill your About Page with the real reason behind your service, product or even vision. Don’t talk about your plan“ Change-The-World”, but talk about the change you experienced. Personify your company, and let your users see you are not selling them something. You are building a relationship with them.
Spread the word
People try to sell you something, every day. Whether it is the timid girl at the mall asking you to try the perfume, or the flooding mails in your Promotional Inbox. Your power to purchase is being pulled in a million directions, yet, ultimately deciding what you want to spend money on isn’t that hard. Why? Because, you either have a need or there are certain brands that just stand out. You see them, you want to be a part of their inner circle, and you fall for all they have to offer.
Some brands are just family. Lay’s is one of those brands. The well-known chips and crisps brand have packaging designs that are seared into our brains. You see it at your local kiraana or grab it subconsciously during your supermarket run. If someone opens a packet of Lay’s in front of you (no matter how much air they fill it with) chances are you’ll reach out to grab a chip.
The impact of Share of Voice (SOV) on B2B brands that you don’t know about.