How to write a GREAT Brand Story – 3 easy steps
It’s a battlefield out there. Digital Marketers going on days of binge campaign creating. Designers, putting war paint on their graphics. Copy writers are taking risky wordplay decisions. It feels almost impossible to win this ‘War Of The Brands’.
But, maybe you can? Every great brand starts with an immersive story. With your competitors investing more and building more, the only thing you have that no one else does – is your story.
Step 1: Don’t fabricate. Keep it original. The first place most users go to read about the company in on your website ‘About Us’ page. So be honest and fill your About Page with the real reason behind your service, product or even vision. Don’t talk about your plan“ Change-The-World”, but talk about the change you experienced. Personify your company, and let your users see you are not selling them something. You are building a relationship with them.