3Below is a golf apparel and accessories brand offering stylish, performance-driven products for the Indian market operating in a niche where premium positioning matters as much as product quality.
3Below had the product quality to compete. What it didn’t have was the search visibility to be found by the right buyers.
| Client | 3Below Golf |
| Industry | Golf Apparel / E-Commerce / Sportswear |
| Market | India |
| Service | SEO |
| Website | 3below.co |
One year ago, the website had around 350 clicks, 29.7K impressions, a 1.2% CTR, and an average position of 16.4 indicating moderate visibility but limited traffic and growth.
Low CTR meant fewer clicks despite reasonable impressions. Product pages weren’t ranking competitively, leading to low organic sales and poor visibility on the keywords that mattered most to golf apparel buyers in India.
As with all our SEO engagements, we fixed the foundation first overall website structure, content, on-page and off-page SEO, schema, product categorization, and technical SEO (robots.txt, sitemaps, and Core Web Vitals issues).
Resolved Core Web Vitals, sitemap, and crawl-ability issues to ensure all product pages were properly indexed.
Identified high-intent keywords specific to golf apparel and accessories in the Indian market.
Rewrote meta titles, descriptions, and product page content to align with search intent.
Improved category and product page hierarchy for better navigation and crawlability.
Added structured data to product pages to improve SERP visibility.
Created and enhanced category content to capture a wider range of relevant search terms.
3Below’s SEO foundation work translated directly into improved organic visibility and stronger product page rankings within the competitive golf apparel category in India. By fixing technical health and aligning content with real search intent, the brand moved from moderate visibility toward consistent, sustainable organic growth.
