3BELOW

Great Products, But Poor SEO Led to Low Visibility.

3Below is a golf apparel and accessories brand offering stylish, performance-driven products for the Indian market operating in a niche where premium positioning matters as much as product quality.

3Below had the product quality to compete. What it didn’t have was the search visibility to be found by the right buyers.

  • Scope of Work

Technical SEO Audit

Keyword Research & Mapping

Content Optimisation & Creation

Website Structure Optimisation

On-Page SEO

Product & Category Page SEO

GSC Setup & Monitoring

Image Optimisation

Schema Markup

Core Web Vitals Fixes

Competitor Analysis

Off-Page SEO & Backlinks

Internal Linking

Monthly Reporting

  • Client & Industry
Client3Below Golf
IndustryGolf Apparel / E-Commerce / Sportswear
MarketIndia
ServiceSEO
Website3below.co
  • Tags

SEO

E-Commerce

Fashion

On-Page

Technical SEO

Backlinks

UK Market

Shopify

  • The Problem

One year ago, the website had around 350 clicks, 29.7K impressions, a 1.2% CTR, and an average position of 16.4 indicating moderate visibility but limited traffic and growth.

Low CTR meant fewer clicks despite reasonable impressions. Product pages weren’t ranking competitively, leading to low organic sales and poor visibility on the keywords that mattered most to golf apparel buyers in India.

  • Our Approach

Fix the foundation. Then build upward.

As with all our SEO engagements, we fixed the foundation first overall website structure, content, on-page and off-page SEO, schema, product categorization, and technical SEO (robots.txt, sitemaps, and Core Web Vitals issues).

SEO Roadmap Phases
Phase 1
Complete Website Audit
Technical, on-page, content, and competitor analysis across every page of the site.
Phase 2
Technical SEO Fixes
Core Web Vitals, sitemap, robots.txt, crawlability — fixed before anything else began.
Phase 3
Keyword Research & Intent Mapping
High-intent keywords mapped to the golf apparel category based on buyer search behaviour.
Phase 4
Website Structure & Product Pages
Site architecture and product/category page hierarchy rebuilt for search clarity.
Phase 5
On-Page SEO
Meta titles, descriptions, headings, content, internal linking, and image alt-text all optimised systematically.
Phase 6
Schema Markup
Structured data implemented across product and category pages for rich snippet eligibility.
Phase 7
Off-Page SEO & Backlink Building
Quality backlinks built from relevant fashion, lifestyle, and retail domains.
  • Key Optimisations

Six moves that shifted everything.

Technical SEO Fixes

Resolved Core Web Vitals, sitemap, and crawl-ability issues to ensure all product pages were properly indexed.

Keyword Research & Intent Mapping

Identified high-intent keywords specific to golf apparel and accessories in the Indian market.

On-Page Optimisation

Rewrote meta titles, descriptions, and product page content to align with search intent.

Website Structure & Internal Linking

Improved category and product page hierarchy for better navigation and crawlability.

Schema Markup Implementation

Added structured data to product pages to improve SERP visibility.

Content Optimisation & Expansion

Created and enhanced category content to capture a wider range of relevant search terms.

  • The Results

3Below’s SEO foundation work translated directly into improved organic visibility and stronger product page rankings within the competitive golf apparel category in India. By fixing technical health and aligning content with real search intent, the brand moved from moderate visibility toward consistent, sustainable organic growth.

Key Takeaway

A great product still needs to be found. SEO is what closes that gap.

- RenB Digital · SEO · 3Below Golf