What we mean by it
More Than A Newsletter.
Email and WhatsApp aren’t just channels they’re the most direct line between your brand and your customer. We use them to build relationships, drive repeat purchases, and turn one-time buyers into loyal advocates. Every message has a job to do.
Lifecycle Automation
Welcome, abandon, win-back every touchpoint mapped and triggered.
Segmentation & Personalization
The right message, to the right person, at exactly the right time.
Design That Converts
Templates built to look premium and perform. Not just pretty.
WhatsApp Flows
Catalogues, broadcasts, chatbots real conversations at scale.
The Problem
Why Most Email Programmes Fail.
If your open rates are low and your unsubscribes are climbing, it’s not a sending problem. It’s a strategy problem.
Blasting, Not Building
Same email, same list, every week. No segmentation, no personalisation, no relevance. Your customers can feel when they’re being broadcast to and they switch off.
No Lifecycle Strategy
Welcome emails that go nowhere. No abandon flows. No win-back sequences. Brands leave a staggering amount of recoverable revenue on the table every single month.
WhatsApp Used as a Broadcast
Sending bulk messages with no structure, no consent framework, no personalisation. It’s the fastest way to get blocked and lose a channel your competitors are sleeping on.
Our Email Marketing Work.
Email Marketing · D2C · UK
Thin Red Line is a UK-based premium men’s shirt brand offering tailored formal and business casual shirts at an accessible £19 price point. A brand with serious product quality that needed its email programme to match.
Challenge
Low email engagement, no automated flows, and a growing list that wasn't converting into repeat buyers.
Approach
Built a full lifecycle email programme welcome series, post-purchase nurture, abandon browse, and seasonal campaigns all aligned with TRL's premium visual identity.
Scope
Strategy
Template Design
Copywriting
Automation Setup
A/B Testing
Monthly Reporting
Platform
Klaviyo / Shopify Integration
Average Email ROI across clients
Open rates on optimised campaigns
WhatsApp ROAS for D2C brands
To first measurable result
Our Strategic Email and WhatsApp Capabilities.
Newsletter and Campaign Design
On-brand, conversion-focused email templates designed from scratch. Every element from subject line to CTA is intentional and tested.
Template Design
Copywriting
Brand Alignment
Automated Drip Campaigns
Welcome series, post-purchase flows, re-engagement sequences, and cart abandonment built once, working forever.
Klaviyo
Mailchimp
Flows
Segmentation and Personalisation
List hygiene, audience segmentation, and dynamic content blocks that make every subscriber feel like the email was written for them.
Audience Segments
Dynamic Content
Behavioural Triggers
A/B Testing and Optimisation
Subject line variants, CTA tests, send time optimisation, and content structure experiments all tracked and actioned monthly.
Subject Lines
Send Time
CTA Testing
WhatsApp Business API Setup
Full setup and management of WhatsApp Business API from WABA verification to template approvals and chatbot flows.
API Setup
Chatbots
Catalogue Integration
Reporting and Monthly Audits
Clear dashboards covering opens, clicks, conversions, revenue attributed, and deliverability health every single month.
Monthly Report
Deliverability
Revenue Attribution
WhatsApp Marketing
Ping.Click.Convert.
Broadcasts & Launch Drops
Catalogues & Product Discovery
Automated Response & Chatbots
Success Isn't a Feeling It's a Framework.
Audit & Strategy
We review your current programme, list health, and goals before writing a single word.
Build & Design
Templates, automations, and content calendars built to your brand and audience.
Launch & Test
We go live with A/B tests baked in from day one. No guessing.
Measure & Optimise
Monthly reviews of all KPIs with clear actions for the next cycle.
Scale
What’s working gets amplified. What isn’t gets fixed or cut.
What We Know That Most Don't.
01
Frequency Beats Volume
Sending more emails doesn't build relationships. Sending the right email at the right moment does. We always optimise for relevance over reach.
02
Subject Lines Are Half the Battle
The best email in the world doesn't matter if nobody opens it. We treat subject line writing as a craft and test it religiously.
03
WhatsApp Needs Consent, Not Just Contact
Opt-in quality determines deliverability. We help you build lists that want to hear from you which is the only sustainable way to grow on WhatsApp.
04
Automation Isn't Set and Forget
Your flows need to be reviewed, refreshed, and re-tested every quarter. What worked at launch may not work six months in.
" Your inbox is the one place your customer actually invited you in. Don't waste it. ”
— RenB Digital
Grow Today
Work with us
