3BELOW
A Brand Worth Following. A Feed That Wasn't Following Through.
3Below is a golf apparel and active wear brand with a stylish, modern, design-led identity built around premium feel and customization.
3Below had a premium product but a social presence that made it look average. We closed that gap.
- Scope of Work
Social Media Strategy
Monthly Content Calendar
Reel Production
Paid Ads (Meta)
Social Media Post Content & Design
- Client & Industry
| Client | 3Below |
| Industry | D2C / Golf Apparel |
| Platforms | Facebook & Instagram |
| Service | Social Media Management + Meta Ads |
| Timeframe | : 3 months (Jan–Mar) |
- Tags
Brand
Social Media
Ads
Golf
Meta Ads
Shopify
Website
- The Problem
At the start, the page had a lower follower base with inconsistent engagement. Content was posted irregularly, and while the product quality was strong, the visual direction and branding weren’t fully aligned. Sales were also relatively low.
The content lacked consistency and strong visuals, so the brand came across as average instead of high-quality and design-led leading to low brand trust and visibility, which directly impacted sales.
- Our Approach
Fix the foundation. Then build upward.
Our strategic principle: align the brand’s social presence with its actual product quality through strong visuals, consistent branding, and conceptual posts.
The strategy was tailored for a mature, premium audience using minimal text, subtle puns, and clean, design-led visuals. Content pillars included product-focused posts and customization, with a mix of static creatives and short-form videos, all kept visually consistent.
- Key Tactics
Content
Focused on product showcases to keep content relevant and aspirational, clearly communicating the brand's value while building a stronger, more engaging narrative
Graphics
Used clean, minimal, and conceptual design with strong visual consistency to reflect a premium aesthetic instantly elevating brand perception.
Brand Consistency
Every post followed a clear, recognizable style, keeping look and tone aligned throughout building familiarity, trust, and a more polished brand presence.
Meta Ads
Ran targeted ads to reach a relevant, premium audience and boost high-performing content, increasing visibility and driving sales at 5.7X ROAS.
- The Results
Over 3 months (Jan–Mar), the brand saw steady growth in followers (60–70/month), reaching 3,395 total followers, with improved reach across posts (15K–18K on top inorganic content) and a consistent average engagement rate of 1.5%.
On Meta Ads specifically: ₹23K in ad spend generated ₹1.36L in sales, at a 5.7X ROAS.
More importantly, there was a clear qualitative shift content felt more premium, cohesive, and aligned with the brand’s actual product quality. This led to better audience perception, increased enquiries, and improved sales performance.
