ANFARND
Very Low Visibility, Resulting in Missed Business Opportunities.
Anfarnd is an engineering and IT solutions company offering MEP contracting, consultancy, and business services across India and globally.
An engineering and IT solutions company with real expertise — but a digital footprint too small to be found by the businesses that needed it.
- Scope of Work
Technical SEO Audit
Keyword Research & Mapping
Content Optimisation & Creation
Website Structure Optimisation
On-Page SEO
Product & Category Page SEO
GSC Setup & Monitoring
Image Optimisation
Schema Markup
Core Web Vitals Fixes
Competitor Analysis
Off-Page SEO & Backlinks
Internal Linking
Monthly Reporting
- Client & Industry
| Client | Anfarnd |
| Industry | Engineering / MEP / IT Services / Consultancy |
| Market | India & Global |
| Service | SEO |
| Website | anfarnd.com |
- Tags
SEO
IT Services
Software
On-Page
Technical SEO
Backlinks
UK Market
Website
- The Problem
One year ago, the website had around 26 clicks, 765 impressions, a 3.4% CTR, and an average position of 14.5 indicating very low traffic and limited search visibility overall.
With visibility this low, Anfarnd was missing out on inbound inquiries that should have naturally come from search a significant gap for a B2B engineering and consultancy business where credibility and discoverability go hand in hand.
- Our Approach
Fix the foundation. Then build upward.
For Anfarnd, our focus was on overall content, on-page and off-page SEO, and schema implementation building visibility from a very low base.
- Key Optimisations
Six moves that shifted everything.
Keyword Research & Intent Mapping
Identified relevant terms across MEP, engineering, and IT consultancy services and mapped them to the right pages.
On-Page Optimisation
Optimised meta titles, descriptions, and service page content for both clarity and search relevance.
Schema Markup Implementation
Added structured data to improve how Anfarnd's services appeared in search results.
Off-Page SEO & Backlink Building
Built initial domain authority through relevant, credible backlinks.
- The Results
Starting from a very low visibility baseline, Anfarnd’s foundational SEO work created the groundwork needed to begin capturing search traffic relevant to its engineering, MEP, and IT consultancy services addressing what had previously been a significant source of missed business opportunity.