Ads and Performance Marketing Built for Real Enquiries
At RenB Digital, we run campaigns that don’t just spend budget they bring in enquiries from builders, contractors, architects and home builders who actually want to buy. We combine intent-driven search, audience-first social and relentless optimization.
Full-Service Performance Marketing Solutions
Meta Ads Lead Generation & Engagement
We plan, execute and manage Facebook and Instagram campaigns built around lead generation, brand engagement and remarketing structured to reach the right construction-industry audience at every funnel stage.
Google Search Intent-Based Campaigns
We build Search campaigns around high-intent AAC Block and construction-related keywords so your brand appears precisely when builders, contractors and architects are actively looking for materials.
Remarketing & Audience Nurturing
We re-engage website visitors and warm audiences across Google and Meta keeping your brand front of mind and converting interest that didn't convert the first time through targeted follow-up campaigns.
A/B Testing & Creative Optimization
We continuously test ad creatives, headlines, copies and audience combinations identifying what performs and doubling down. Always improving, never static, always chasing a lower CPL.
Funnel Strategy & Campaign Architecture
We design full-funnel strategies that guide users from awareness to conversion separating prospecting, engagement and retargeting into clean, structured campaign architectures that scale efficiently.
Conversion Tracking & Monthly Reporting
Every lead is tracked. Every rupee is accounted for. We set up comprehensive tracking and deliver clear monthly reports showing what's working, what it costs and where we're heading next.
Scope of Work
Meta Ads Account Setup
Google Ads Account Setup
Audience Research
Keyword Research
Campaign Architecture
Lead Generation Campaign Setup
Engagement Campaign Setup
Search Campaign Setup
Remarketing Setup
Monthly Reporting
Conversion Tracking
A/B Testing
Campaign Optimization
Performance Monitoring
Ad Creative & Copy Development
Stop Guessing.
Start Growing.
Creative Tailored for Performance
Your ad creative might look good but it has to perform. We build ad concepts and assets designed to capture attention from builders and contractors fast communicating value instantly and driving enquiries.
Lower Cost Per Lead (CPL)
We build data-driven paid media strategies with advanced targeting, A/B testing and continuous optimization to lower your CPL like we did for AKCM, cutting cost per lead from ₹145 to ₹80.
Maximize Ad Spend & ROI
Every rupee you spend should work. We meticulously plan, execute and optimize campaigns so your budget contributes directly to real enquiries and real business growth not just impressions.
Creative Tailored for Performance
Your ad creative might look good but it has to perform. We build ad concepts and assets designed to capture attention from builders and contractors fast communicating value instantly and driving enquiries.
Lower Cost Per Lead (CPL)
We build data-driven paid media strategies with advanced targeting, A/B testing and continuous optimization to lower your CPL like we did for AKCM, cutting cost per lead from ₹145 to ₹80.
Maximize Ad Spend & ROI
Every rupee you spend should work. We meticulously plan, execute and optimize campaigns so your budget contributes directly to real enquiries and real business growth not just impressions.
" Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. ”
Forrester Research
Our Results
AKCM — AAC Blocks & Construction Materials
Generating 261 qualified enquiries at ₹80 CPL for an AAC Block manufacturer.
Meta Ads
Google Search
Lead Generation
Remarketing
B2B & B2C
Construction Industry
Leads / month
Cost per lead
Monthly ad spend
Lead performance
Four Optimizations That Changed Everything
- Audience
Audience Segmentation & Targeting Optimization
Refined audience targeting by focusing specifically on builders, contractors, architects, engineers and home builders improving lead quality and campaign efficiency significantly.
- Search
High-Intent Search Campaign Structure
Structured Google Search campaigns around AAC Block and construction-related keywords to capture users actively searching for building materials and convert intent into qualified enquiries.
- Retargeting
Remarketing Strategy Implementation
Re-engaged website visitors and ad engagers through dedicated remarketing campaigns increasing enquiry opportunities from warm audiences already familiar with AKCM.
- Creative
Creative Testing & Ad Optimization
Tested multiple creatives, headlines and ad copies highlighting AAC Block benefits lightweight construction, thermal insulation, durability and cost efficiency to find top-performing combinations.
What The Numbers Say
Same budget. Same brand. Completely different results in just one month.
| Metric | Before RenB | Standard 600 mm |
|---|---|---|
|
Leads generated (monthly) |
145 |
261 ↑ |
|
Cost per lead (CPL) |
₹145 |
₹80 ↓ |
|
Monthly ad spend |
₹21,000 |
₹21,000 (unchanged) |
|
Lead conversion efficiency |
1x baseline |
1.8x ↑ |
RenB Key Insight
A combination of search intent, audience targeting and remarketing can turn ad spend into a predictable lead generation engine.
— RenB Digital
Key Takeaway
By combining Meta Lead Generation and Remarketing with high-intent Google Search, AKCM generated 261 qualified enquiries in a single month while maintaining an efficient CPL of ₹80 with zero increase in ad spend.
Expert Insights for Performance Marketing Success
01
Intent beats volume
More targeting doesn't mean more leads. A smaller, well-defined audience of builders and contractors outperforms a broad cold audience on both CPL and lead quality every time.
02
Structure before scale
Before spending more, get the campaign architecture right. Proper segmentation, funnel separation and conversion tracking turns the same budget into dramatically better results.
03
Warm audiences convert cheaper
Remarketing to people who've already engaged with your brand consistently delivers lower CPL than cold prospecting alone. Don't leave warm audiences sitting idle.
04
Test fast, optimize faster
The brands that win in paid media are the ones that test more combinations and iterate faster. Creative testing isn't optional it's where efficiency is found.
How We Measure What Matters
Every campaign we run is evaluated against five clear dimensions of success
Lead Volume & Quality
Monitor total qualified enquiries and lead quality scores from builders and contractors.
Cost Per Lead (CPL)
Track and continuously reduce CPL through audience refinement and creative testing.
Funnel Efficiency
Monitor conversion rates at each funnel stage awareness, engagement and conversion.
Return on Ad Spend
Align every campaign decision with ROAS ensuring every rupee contributes to growth.
Client Satisfaction
Gather structured feedback monthly and confirm results meet or exceed expectations.
FAQ's
How quickly can you start generating leads for us?
For AKCM we saw significant lead volume improvements within the first month. Once campaigns are set up and tracking is confirmed typically 5–7 working days leads start flowing. The first month is also when we gather data to optimize CPL further.
What ad platforms do you run campaigns on?
Primarily Meta (Facebook & Instagram) for engagement and lead generation, and Google Ads (Search) for intent-based campaigns. We also set up remarketing across both platforms to capture warm audiences and improve conversion rate
Do you handle ad creative and copy too?
Yes fully. Ad creative development and copywriting are part of our core scope. We develop multiple creatives, test them rigorously and iterate based on performance data. You don’t need a separate creative team.
How do you measure lead quality, not just volume?
We work closely with you to define what a qualified enquiry looks like job role, project type, intent signals. We then align our audience targeting and campaign structure to attract those specific profiles, not just raw form fills.
Do you do boring campaigns?
Only if they perform. But honestly? We’d rather build something bold, precise and conversion ready. Because generic creative doesn’t generate enquiries and that’s the only metric we actually care about.
Grow Today
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