ZCODIA TECHNOLOGIES
Not Ranking Well, Leading to Low Reach and Traffic.
Zcodia Technologies is a global IT services company providing web, app, and software development, along with IT staff augmentation solutions primarily serving the US market.
A global IT services company with strong technical capability but a website that wasn’t visible to the clients searching for exactly what it offered.
- Scope of Work
Technical SEO Audit
Keyword Research & Mapping
Content Optimisation & Creation
Website Structure Optimisation
On-Page SEO
Product & Category Page SEO
GSC Setup & Monitoring
Image Optimisation
Schema Markup
Core Web Vitals Fixes
Competitor Analysis
Off-Page SEO & Backlinks
Internal Linking
Monthly Reporting
- Client & Industry
| Client | Zcodia Technologies |
| Industry | IT Services / Software Development |
| Market | United States (Primary) |
| Service | SEO |
| Website | zcodiatechnologies.com |
- Tags
SEO
IT Services
Fashion
On-Page
Technical SEO
Backlinks
UK Market
Website
- The Problem
One year ago, the website had around 114 clicks, 4.34K impressions, a 2.6% CTR, and an average position of 52.7 indicating very low visibility and poor keyword rankings for a business competing in a crowded global IT services space.
With rankings sitting around position 52, Zcodia was effectively invisible for the search terms that mattered most meaning reach and traffic stayed limited despite the strength of their actual service offering.
- Our Approach
Fix the foundation. Then build upward.
As with all our SEO engagements, we fixed the foundation first overall website structure, content, on-page and off-page SEO, schema, product categorization, and technical SEO (robots.txt, sitemaps, and Core Web Vitals issues).
- Key Optimisations
Six moves that shifted everything.
Technical SEO Fixes
Addressed Core Web Vitals and crawlability issues that were limiting how much of the site Google could properly index.
Keyword Research & Intent Mapping
Mapped high-intent IT services and software development keywords to the right service pages.
On-Page Optimisation
Rewrote meta titles, descriptions, and service page content to better match US-market search intent.
Website Structure & Internal Linking
Restructured service pages and internal links to clarify site hierarchy for both users and search engines.
Schema Markup Implementation
Added structured data to improve visibility and enable richer search results.
Content Optimisation & Expansion
Expanded content to target a broader set of relevant IT services keywords.
- The Results
By rebuilding the technical foundation and aligning content with real search intent, Zcodia moved from a position of near-invisibility (rank ~52) toward meaningfully improved visibility laying the groundwork for sustained organic growth in a highly competitive global IT services market.
