AKCM (AK Construction Materials) is a leading manufacturer and supplier of AAC (Autoclaved Aerated Concrete) Blocks, providing lightweight, durable, energy-efficient, and sustainable construction materials for residential, commercial, and infrastructure projects.
A full-funnel performance marketing strategy that turned scattered ad spend into a predictable lead generation engine.
| Client | AKCM (AK Construction Materials) |
| Industry | Construction Materials / AAC Blocks |
| Business Model | B2B & B2C Lead Generation |
| Platforms | Meta Ads (Facebook & Instagram), Google Ads |
| Timeframe | 1 month |
| Service | Performance Marketing |
The brand had limited digital advertising activity and was not consistently generating qualified enquires. Campaign targeting was broad, audience segmentation was minimal, and there was no structured strategy for lead generation or search intent targeting resulting in below-expectation lead volume and campaign efficiency.
Strategic principle: combine high-intent Google Search campaigns with Meta Lead Generation campaigns to reach potential customers at different stages of the buying journey and convert interest into quality leads.
Campaign Structure –
Google Ads: Search campaigns targeting high-intent AAC Block keywords, plus re-marketing campaigns targeting previous website visitors. Meta Ads: Engagement campaigns for brand awareness, lead generation campaigns for inquiries, and re-marketing campaigns targeting engaged users and website visitors. Audience targeting included builders, contractors, architects, engineers, and home builders.
Creative Strategy –
Developed creatives highlighting the key benefits of AAC Blocks lightweight construction, thermal insulation, durability, faster construction, and cost efficiency. Multiple ad creatives, headlines, and ad copies were tested to identify the best-performing combinations, with messaging tailored to attract builders, contractors, and homeowners.
Refined audience targeting by focusing on builders, contractors, architects, engineers, and home builders improving lead quality and campaign efficiency.
Structured Google Search campaigns around AAC Block and construction-related keywords to attract users actively looking for building materials.
Re-engaged website visitors and ad engagers through re marketing campaigns, increasing enquiry opportunities from warm audiences
Tested multiple creatives, headlines, and ad copies highlighting AAC Block benefits to improve engagement and lead generation performance.
By combining Google Search, Meta Lead Generation, Engagement, and Re-marketing campaigns, we built a full-funnel lead generation strategy for AKCM. Through audience refinement, creative testing, and continuous optimization, the campaigns generated 261 qualified enquiries in a single month at an average CPL of ₹80.
The integrated approach helped increase brand visibility, improve lead quality, and create a consistent flow of enquiries from builders, contractors, architects, and home builders.
