Edenred India
A Trusted Brand. A Social Presence That Felt Like Anyone Else's.
Edenred India is a global leader in digital employee benefits, rewards, and payment solutions, helping organizations enhance employee engagement through meal cards, rewards, and corporate benefit platforms.
Edenred India had the credibility of an industry leader but its social presence wasn’t reflecting the human impact behind the business.
- Scope of Work
Social Media Strategy
Monthly Content Calendar
Social Media Reporting
LinkedIn Followers Ads
Social Media Post Content & Design
- Client & Industry
| Client | Edenred India |
| Industry | B2B / Employee Benefits & Rewards |
| Platforms | LinkedIn, Facebook, Instagram |
| Service | Social Media Management + LinkedIn Ads |
| Timeframe | 6 Months |
- Tags
Brand
Social Media
Ads
Corporate
Meta Ads
Leadership
Website
- The Problem
Content was inconsistent and largely static. Engagement was low, with minimal interaction despite a strong existing follower base. Visuals lacked cohesion, and messaging was overly functional rather than engaging.
Edenred India is a trusted, people-first brand, but its social presence felt generic, transactional, and lacked emotional connection especially for a brand centered around employee experience. This led to weak brand recall on social, limited engagement from HR decision-makers, a missed opportunity to position as a thought leader, and low content-driven inbound interest.
- Our Approach
Fix the foundation. Then build upward.
Our strategic principle: humanize the brand to match the impact it creates. We shifted from purely informational content to value-driven, relatable, and conceptual posts.
Content pillars: Thought Leadership · Employee Experience · Product Value Simplified at a cadence of 3 posts per week. We introduced a clean, corporate yet engaging design system with consistent typography, iconography, and brand colors, and more scroll-stopping, insight-led conceptual creatives.
- Key Tactics
Content Simplification Framework
Turned complex product offerings into easy-to-understand, benefit-led content, making it more relatable for HR and decision-makers.
Insight-Led Carousels
Created educational and thought-leadership carousels that encouraged saves and shares, improving engagement depth.
Human-Centric Storytelling
Shifted messaging to focus on employee experiences, workplace culture, and real impact, rather than just product features.
Consistent Visual Language
Built a recognizable content identity, ensuring every post felt cohesive and on-brand.
- The Results
Over 4 months, Edenred India saw 20% growth on LinkedIn (+1,200 followers), supported by strategic paid amplification (₹35K/month), along with steady gains on Instagram and increased reach across platforms.
Engagement rate grew from 0.2% to 2.3% before/after comparison. Beyond the numbers, content became more structured, engaging, and audience-relevant strengthening brand visibility, improving recall, and positioning Edenred India as a credible voice among HR decision-makers.
